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B.A. in Marketing

Boost sales with the right marketing know-how

Fully Online Format

Business Strategies

Explore Social Media

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  • Duration 4 years
  • Cost per Credit $420
  • Credit Hours 120

Program Benefits

  • Strategic plans and methods for your marketing toolbox
  • 12 focused courses to help you lead as a strategist
  • Now accepting applications – no app fee
  • Scholarships and convenient payment plans available

An online bachelor of arts in marketing that gives you tools and formulas to execute strategy

Successful campaigns move the needle. With CSP’s Bachelor of Arts in Marketing degree, you can excel as a strategic marketing manager, digital marketing manager or brand strategist after completing this convenient, online degree with no on-campus class time required. Enjoy an interactive setting with limited lectures and hands-on learning.

You will complete your own business plan in a final capstone project and be prepared to advertise, sell and market products and services in any industry.

CSP allows you to transfer up to 90 credits earned from other institutions to lower the duration of the program, and offsets cost with multiple scholarships.


The online marketing degree program offers a liberal arts perspective through the General Education core, plus 40 credit hours in the major. You’ll study business fundamentals and entrepreneurship, legal environments in business, marketing principles, and marketing growth strategies.


Program Outcomes

Graduate Outcomes


95% of CSP graduates receive job offers within one year of graduation, according to the First Destinations survey administered by Concordia University, St. Paul.


CSP graduates earn 44% more than the national average, according to the graduate earning data source at

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Admissions Requirements

To apply for the B.A. in Marketing online from Concordia University, St. Paul, you’ll need:

Read More About Admissions Requirements

Tuition Details

The bachelor’s in marketing online program from CSP costs $420 per credit hour. You can transfer a maximum of 90 credit hours to get your total tuition down to $12,600. Convenient payment options and $2,000 partnership scholarships are also available to make your education even more affordable.


You’ll have support from expert faculty members at CSP, who will be there to answer your questions and guide you throughout your online marketing degree program. It’s yet another way that the online format mimics the experience of studying on campus.

Get the Feel of an In-Person Program on Your Schedule

Online programs from Concordia University, St. Paul are designed for your busy lifestyle. You can study at your convenience while taking advantage of synchronous or asynchronous coursework. With our flexible online framework, you’ll get to know your peers and faculty while engaging in unique assignments and activities. Explore the various ways that you will receive support through every stage of the online learning experience, and discover tips about how to maximize your resources.

Online Experience

Financial Aid

In addition to financing your online education with federal student aid and private loans, CSP offers online students a tuition discount (this limits eligibility for institutional scholarships). Transfer students could receive $2,000 or more through transfer partnerships and transfer student awards. CSP is also a Military Friendly® institution. An enrollment counselor and tuition planner will help you apply for financial aid.

Tuition & Aid

Frequently Asked Questions

Are you interested in one of Concordia’s online programs? Get answers to the most frequently asked questions about time to completion, accreditation, tuition and fees, admissions, and more. If applicable, you can also learn more about licensure, concentrations, or specializations offered in the program. Get more information about any online program or contact an enrollment counselor at (855) 641-2525 with further questions.

Yes, you can transfer up to 90 credit hours from a regionally accredited institution toward this degree program. Our Transfer Specialists will guide you through the process.

In short, you must complete the online application, submit official transcripts, and write a brief personal essay. See the Admission Requirements page for more information.

This program is offered either on campus or fully online from Concordia University, St. Paul.

Online undergraduate programs from Concordia University, St. Paul are $420 per credit hour.

Transfer credits must have a minimum cumulative GPA of 2.0 based on a 4.0 system.

The B.A. in Marketing includes 40 credit hours plus general education requirements.

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