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B.A. in Marketing: Career Outlook

Excel in One of Several Fields

Earning your bachelor’s in marketing opens up a wide range of opportunities for your career. You can pursue entry-level, specialist, and managerial roles in areas like digital marketing and traditional advertising, as well as more specific fields like brand management, social media, and analytics. Your skills could also work in areas like public relations, event planning, and fundraising.

Market Research Analyst


Examine market conditions to project potential sales of a product or service. In this role, you’ll collect and analyze relevant data to present consults to clients and management.

Marketing Manager


Identify potential markets for an organization’s products and develop marketing plans for making them successful. You’ll work with sales, public relations, and product development staff.3

Other positions you could qualify for with your online marketing degree:

  • Brand manager
  • Content marketing specialist
  • Copywriter
  • Digital media director
  • Media planner
  • SEM/SEO associate
  • Social media manager

Request More Information

By filling out the form, you’ll:

  • Gain access to a dedicated enrollment counselor who is ready to answer all of your questions.
  • Take one more step towards achieving your career goals.

Fill out the form to receive more information!

Program Outcomes: Learn Critical Skills for Success in Your Field

In the online bachelor’s in marketing degree program, you’ll:

Support Beyond Your Graduation Date

In addition to the high-quality education you’ll receive at CSP, you’ll benefit from a wide range of support during your time as a student that will extend throughout your professional journey as an alumnus. That’s part of how 95% of CSP graduates receive job offers within one year of graduation.

Job & Internship Board

Handshake is CSP’s job and internship board and it offers more than 20,000 opportunities to students and alumni. You’ll have an online login to easily stay on top of ways to enhance your career.

Personalized Career Development

Need help with resumes and cover letters, networking, social media, and job searching? From mock interviews to 1:1 phone appointments with a career advisor, you’ll receive the expert assistance you need to achieve your goals.

Job Fairs

More than 600 students and alumni attended various job fairs throughout the year. Get in front of top employers that are eager to connect with CSP’s current and former students.

Even More Forms of Support

The Office of Career Development staff is dedicated to supporting students and alumni on their path to find meaningful work. Including expert services from the office to partnerships with faculty and more, you’ll have several ways to get help and boost your career.