Marketing is a viable profession that helps businesses strengthen their relationships with consumers. A traditional business degree program provides only a basic foundation of the skills a marketing professional needs, but additional courses can supply the knowledge needed for a successful career in the field.
10 Interesting Courses for Marketing Students
These courses will help you expand your knowledge of key marketing subjects so that you can advance further in a marketing career.
Innovation and Systems Thinking: Innovation is the new rule for business. This course examines how you can maximize opportunities through the organization of innovation. You will explore how innovation affects business decisions, including the allocation of resources, and the dynamics and culture of organizational structure.
Marketing Principles: With the right skills, you can successfully integrate marketing and business strategies to gain an innovative advantage in the digital world. Through this course, you will explore various marketing perspectives and trends. The knowledge you gain can help you promote growth for a business.
Marketing Information and Analysis: Having the right data and being able to analyze it to grow a business is an essential part of marketing. This course explores core management concepts and strategies that can help increase workplace efficiency and improve consumer experiences.
Applied Accounting and Finance: Budgets can foil your best marketing plan. This course provides a basic overview of financial information for non-finance majors so you can better serve your company in a marketing capacity. You will explore budgeting, time value of money, and ethical and global considerations.
Integrated Promotional Strategy: This is a comprehensive course that explores marketing, advertising, sales promotion, and PR skills, as well as their strengths and weaknesses. You will explore how to strategically plan and develop campaigns using targets, timing, and messages.
New Media Literacy and Social Media: With social media becoming more popular, developing the skills that allow you to gain exposure in the new media landscape is crucial. This course explores mobile, digital, and social media and how to create strategies and assess their effectiveness.
Legal Environment of Business: When you are in charge of making business decisions, you need to understand the legal aspects. This course teaches you the various regulations that affect businesses, such as constitutional law and product liability.
Business Fundamentals and Entrepreneurship: Being an entrepreneur takes discipline and strong decision-making and problem-solving skills. Through this course, you will find out what it takes to be an effective entrepreneur as you develop a business plan and make day-to-day decisions in its dynamic environment.
Business Strategy Plan: This capstone course allows you to create your own business plan for maximized outcomes using the knowledge and skills gained throughout your degree program.
Become a Marketing Professional
A marketing degree program can help you achieve your professional goals and enter the field of marketing. Through Concordia University, St. Paul’s online Bachelor of Arts in Marketing program, you can transition or advance your career while learning essential business skills. As you explore innovative marketing principles, you will become prepared to apply your knowledge to answer marketing and business challenges. Designed for busy adult students, the program’s convenient online format allows you to study at a time and place that’s right for you.