You may not go where you want to in your career with a general business degree. As professionals saturate the market with these degrees in search of their dream job, hiring managers are busy looking for their dream candidate to fill gaps in their workforce. And, they are looking for candidates who have a business specialization for a more complex understanding of the job, responsibilities and industry trends. Today’s student is looking to stand out in the candidate pool by narrowing their degree focus and targeting their education to position them for greater success in the job market and overall career satisfaction.
Marketing is a growing business field that is drawing the attention of professionals interested in the consumer side of business. Marketers coordinate marketing programs for firms, including identifying prospective consumers, determining product demand, defining pricing structure and strategies for products to maximize profits, oversee product development and production, and more
According to the Bureau of Labor Statistics (BLS), the majority of marketing professionals work in an agency setting while a smaller percentage work in management of private companies and enterprises. Marketing professionals are sought across all industries, leading to strong growth numbers. According to the BLS, job growth through 2020 is an estimated 14 percent, which is about as fast as the national average. However, specialized credentials can give you an edge in a crowded candidate pool.
Concordia University, St. Paul offers two unique business tracks for the professional who has an interest in consumer behavior and promotional tactics. Our online business degree programs in marketing could be the credential you need to land the job of your dreams. Take a look at our two marketing business tracks to see if this is the degree for you.
Bachelor of Arts in Marketing
Our bachelor’s degree in marketing is designed for the adult learner looking for entry into a fast-paced and competitive field. Curriculum takes a comprehensive approach to business education by bridging traditional business building blocks with advanced marketing concepts.
The 40-credit hour program is offered fully online. Courses include the following:
- Innovation and Complex Systems
- Marketing Innovation
- Integrated Marketing Communications
- Marketing Research
- Interactive and Mobile Marketing
- International Marketing
- Applied Business Ethics
- Applied Accounting and Finance
- Marketing Strategy
- Business Plan
Master of Business Administration with a Marketing Analytics concentration
A Master of Business Administration (MBA) is an attractive credential for employers looking to hire a candidate who demonstrates a heightened sense of leadership, possesses strong communication skills and displays an understanding of progressive business competencies. However, many employers are looking for a more specialized credential beyond the MBA that speaks to the job at hand. At Concordia, you can tailor your MBA for a more focused academic experience and targeted career path. Among our concentrations is the marketing analytics track, which explores curriculum designed to help you balance consumer behavior, business ethics, research and decision making to established streamlined marketing tactics for optimal profits. The concepts studied through this concentration are applicable to a diverse range of industries for greater career opportunities.
MBA students are eligible for our Mentor and MAP (managerial application portfolio) program, which pairs you with a faculty member who guides and supports you throughout your program and prepares you for life after graduation.
The 42-credit hour MBA in Marketing Analytics is offered fully online and was voted a Top 10 MBA in 2013 by Twin Cities Business. Courses include the following:
- Organizational Leadership and Development
- Integrated Marketing Communication
- Managerial Research Methods
- Global Economics
- Applied Business Ethics
- Strategic Human Resource Management
- Managerial Finance and Accounting
- Legal and Regulatory Health Care Environment
- Customer Analysis
- Analytics for Business Intelligence
- Marketing Decision Models
- Marketing Strategy Monetized
- Managerial Application Portfolio
Concordia University, St. Paul is committed to offering unique and quality degree programs that prepare you for today’s workforce and meet the challenges of today’s economy. As professionals look for more specialized education credentials for greater leverage in the job market, targeted business degrees offer a track to career success. Consider enrolling in our online bachelor’s program in business and continuing your education with our MBA to build a solid foundation in marketing principles and the framework for future innovation.